Marketing and brand strategy

E. Lee Cunningham

about 13 hours ago @cjsamuel Madonna light-years better than The Who, Prince or even JT/JJ. SB shows are watered down like Tonight Show with Lenno comedy.

about 13 hours ago CAT-5 successfully installed. Thanks to @matthewAhylton and Mike Morton for helping, and guiding my first successful RJ-45 crimping.

about 1 day ago Best thing from star wars episode 1 3d trailer? Jarjar no where to be seen. Wish it represented no jarjar in the movie.

about 1 day ago @cjsamuel the blue bottle is for d-bags.

about 2 days ago @Urvaksh running network from data closet to Sarah's work from home office. Wifi not reliable/supported for her VPN.

about 2 days ago Just acquired 250 feet of Cat-5. Guess what my weekend project is?

about 3 days ago @ATKII as I recall, they made a nice tasty sandwich. Mmmm. Exotic meat.

about 3 days ago iBooks Author 1.0.1 EULA: you own the content, we want 30% of .ibooks files http://t.co/vpVwJdkI

about 4 days ago @AlanaMarie Puppy! That iPhone is in the way.

about 4 days ago @Urvaksh better make sure there is a power outlet nearby. ;)

about 4 days ago This is a great overview of Internal Social Media engagement at work: http://t.co/fi1Tc5cB

about 4 days ago I want to welcome @Urvaksh back to the world of standard iOS 5. Even if its for a few days when to JB your iPhone again.

about 5 days ago @Urvaksh @joeypowell yes. That's awfully quick. I was at 40% at 4. Heavy use since. Now at 23%. 2.5 hours with less drain and more use.

about 5 days ago @joeypowell @Urvaksh yep, its got to be either exchange or JB. The backlight would not kill it that fast.

about 5 days ago @Urvaksh not sure about the heat-up, either unrelated, or bad battery. best way to test, un-JB for a couple days. see if it stops, then JB

about 5 days ago @Urvaksh before a full wipe, you could try re-setting-up the exchange account. But I still think the JB is more likely.

about 5 days ago @Urvaksh yeah, it could be email. are you guys on exchange 2010 now? what changed? could be constantly updating.

about 5 days ago @AlanaMarie Hand sanitizer.

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Recent Articles

Marketing and brand strategy

The American Marketing Association (AMA) defines a brand as a "name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.
Therefore it makes sense to understand that branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem.

The objectives that a good brand will achieve include:

Delivers the message clearly
Confirms your credibility
Connects your target prospects emotionally
Motivates the buyer
Concretes User Loyalty

To succeed in branding you must understand the needs and wants of your customers and prospects. You do this by integrating your brand strategies through your company at every point of public contact.

Your brand resides within the hearts and minds of customers, clients, and prospects. It is the sum total of their experiences and perceptions, some of which you can influence, and some that you cannot.

A strong brand is invaluable as the battle for customers intensifies day by day. It's important to spend time investing in researching, defining, and building your brand. After all, your brand is the source of a promise to your consumer. It's a foundational piece in your marketing communication and one you do not want to be without.

ELC Innovations MBA training coupled with our design and web expertise, provide your business with the background and experience necessary to build a successful marketing campaign

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Design Services

ELC Innovations offers customized, professional visual design solutions for a broad range of printed and web marketing materials. We will plan, develop, and deliver any size project from small one-off logos, business cards, and brochures to comprehensive branding & identity packages and informational or eCommerce websites.

Online Services

ELC Innovations will work with you to create the best possible website for you business. The business websites we design combine original graphics and cutting edge web features such as simplified e-commerce and database management with innovative solutions to organizing and presenting our clients' message and important information. In addition to building custom websites, ELC Innovations provides outstanding ongoing site maintenance services. We will work with your business to help fill your support needs.

Business Solutions

ELC Innovations is ready to solve your business needs. With so many technology solution choices for your business, how do you know which to choose? We spend a lot of time reviewing and researching technology solutions, so chances are we can help you make the choices about which tools to are best for you. Let us help you assess your business requirements and make recommendations with regard to your network equipment, selecting the appropriate email service and software packages, etc. We are happy to train you and your staff on any number of tools, and help you establish a brand identity.