Generating Traffic for your site

E. Lee Cunningham

about 13 days ago Good morning sleepy Atlanta. http://t.co/itZsJbAe

about 22 days ago Best cube mate ever. http://t.co/zriItuGt ht @sbcunningham

about 28 days ago Paulaner swirl. http://t.co/5qMnVarb #flixel

about 28 days ago Bird watching. http://t.co/YtILBmSQ #flixel

about 29 days ago @KeyWestWatch that's his actual schnozzola.

about 29 days ago @KeyWestWatch neat little program that lets me make animated still photos. Can u see his nose sniffing?

about 29 days ago Sniff sniff. http://t.co/6jLebpoB #flixel

about 29 days ago Trying out flixel. http://t.co/kFQBrvT7 #flixel

15 Apr 2012 Tilly has taken over the dog bed. It's now her nest. http://t.co/IHukAATB

11 Apr 2012 33 animals that are disappointed in you. http://t.co/Njlac8wE

8 Apr 2012 Taking a break from my from Henry to say hai! http://t.co/Hk8Lof46

7 Apr 2012 @KeyWestWatch sometimes dead tree form is the best way.

6 Apr 2012 Steve is my copilot. About time this Macgeek read his bio. http://t.co/EHCHNBIv

6 Apr 2012 @Urvaksh if so, what does that make you not having a DVR?

5 Apr 2012 The Basics of Using Online Social Networks to Boost Local Business http://t.co/G3MN8iTf

5 Apr 2012 RT @mashableapple : Find Out if Your Mac Has the Flashback Trojan -- the Fast and Easy Way - http://t.co/eI8EK5YZ

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From the Blog

End of the week thunderstorms
08/20/2010 | E. Lee Cunningham

Its been a great week for ELC Innovations, even as thunderstorms rumble past late Friday afternoon. As a company we have grown beyond one of my first [ ... ]

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Why Facebook's new Places is bad
08/18/2010 | E. Lee Cunningham

It was only a matter of time before social networking giant Facebook came out with an answer to foursquare, the most popular – up until now – way [ ... ]

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Recent Articles

Generating Traffic for your site

In order to create a steady stream of targeted traffic to your web site, you must also market for the future. Long-term marketing techniques are those that will continue to produce results even years down the road.

Long-term marketing strategies include:

Opt-in lists

Ask for your visitors' name and email address. In return, provide them with a valuable publication, a free course or some other valuable information. By continuously building your opt-in lists, you're creating a long-term database of potential customers.

Squeeze pages provide a great way to build your opt-in list quickly.

Freebies

Give away something of value engraved with your name, business, product or service. Your freebie might be software you've created, a free ebook, or even a free course. The key to creating a long-term marketing freebie is to allow it to be freely distributed. If your freebie is good, it will quickly saturate the Internet and continue to circulate eternally.

Blogging

Blogs are great marketing tools, as Internet users and Search Engines love them. Internet users love blogs because they provide them with a wealth of information. Search Engines love the constantly changing unique content and a lot of incoming links. Blogging will provide you with both.

Social Networking

Although you can't advertise on these sites, you can create a profile and include a link to your web site. This will provide a great way to not only increase your ranking in the Search Engines, but also drive traffic to your web site.

Social Bookmarking

Those who own web sites use social bookmarking to get more traffic to their sites. Each time they add new content, they send another bookmark for that specific page. This results in 'fast traffic' for many, depending on the popularity of the topic.

Content

Provide the Internet community with free content. Content comes in a variety of forms such as articles, tutorials, tips, reports or whatever you'd like. Allow your content to be freely published in ezines and web sites. Content is a highly sought after commodity and can provide you with a great deal of free exposure for years to come.

A solid Internet marketing plan will include everything from your ad to your thank you and follow-up letters. Each process in your plan must perform a specific task.

Your short-term marketing strategies will drive traffic to your web site in intervals. Each time you place an ad, your traffic will increase. After a few days, your traffic will drop off.
Your long-term marketing strategies will drive a steady stream of traffic to your web site. Your traffic will continue to increase over time.
Your ad must draw your potential customer's attention and create curiosity. It must lead them to click through to your web site.
Your web site will then take over and provide further information, while leading your potential customer to your order page.
Your order page will be packed with all of the benefits your product has to offer and call for action.
Your marketing plan will continue to be implemented by closing the sale with a thank you letter.
Your final step will be to send follow-up messages in the future to provide good customer service and introduce new products.

A marketing plan is an absolute must. If you have no direction, you'll travel in circles and ultimately never reach your goals. Plan your work then work your plan. You may be pleasantly surprised with the outcome.

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Design Services

ELC Innovations offers customized, professional visual design solutions for a broad range of printed and web marketing materials. We will plan, develop, and deliver any size project from small one-off logos, business cards, and brochures to comprehensive branding & identity packages and informational or eCommerce websites.

Online Services

ELC Innovations will work with you to create the best possible website for you business. The business websites we design combine original graphics and cutting edge web features such as simplified e-commerce and database management with innovative solutions to organizing and presenting our clients' message and important information. In addition to building custom websites, ELC Innovations provides outstanding ongoing site maintenance services. We will work with your business to help fill your support needs.

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ELC Innovations is ready to solve your business needs. With so many technology solution choices for your business, how do you know which to choose? We spend a lot of time reviewing and researching technology solutions, so chances are we can help you make the choices about which tools to are best for you. Let us help you assess your business requirements and make recommendations with regard to your network equipment, selecting the appropriate email service and software packages, etc. We are happy to train you and your staff on any number of tools, and help you establish a brand identity.